Put your hands up if you never desired those bag or some other Bottega Veneta's made with beautiful and famous "intrecciato nappa".
I always loved it and now, after the statement made by the CEO Marco Bizzarri I even love it more. He declared that the brand must be tight linked to Italy and particulary to Veneto (my region). That's why it's called Bottega Veneta.
Actually, in this period of crisis when everyone is moving to cheaper economies for production, Bottega Veneta's choice it's even more outstanding, in fact the company decided once more to produce everything local and not to go global.
Here in Veneto, a lot of worldfamous premier brand are closing down the factories to produce where the workmanship is cheaper, while Bottega Veneta proudly decided to give work to unemployed local artisans women, buiding up a new cooperative and giving them - and their families - a new hope and job for the future (read more from Il Corriere del Veneto)
Made in Italy is important and we do have to save the tradition of our artisans.
If you want to read some more on Bottega Veneta, please read lifeinItaly.com.
Bye for now!
Ps: sorry, but the video is only in Italian with no English subtitles